26
Nov
07

The Business of Looking Good in Cali

Beauty is big business, especially here in the capital of the entertainment industry, so it’s no wonder that the Valley is home to a wide variety of plastic surgeons, dermatologists, aestheticians and cosmetologists all touting the latest and greatest scientific and naturopathic cosmetic enhancement processes and products.

Nearly 11 million cosmetic procedures were performed in the U.S. in 2006, just over 3 million of them in the Western U.S, according to the American Society of Plastic Surgeons. For comparison, in 1996, the number was about 200,000.

The Valley is home to hundreds of doctors and allied health professionals who are members of a wide variety of organizations ranging from the American Society for Aesthetic Plastic Surgery to the Medical Spa Association.

You might be surprised at some of these aesthetic practitioners. Take Dr. Renee Cotter, an OB/GYN in West Hills who, in addition to delivering babies, now also offers aesthetic laser treatments for hair removal, varicose vein remediation and skin rejuvenation.

Studio City-based board-certified dermatologist Dr. Gene Rubinstein said he has seen a real increase in doctors like this who are now doing cosmetic work for business reasons. “There are lots of economic factors – rising rents, rising wages, lower insurance reimbursements – that are sort of driving these traditionally non-cosmetically-oriented specialists into the cosmetic specialties,” said Rubinstein. “You hear of things like neurosurgeons who are now going into hair removal and starting medispas because they’re not making as much money as they did before and they’re feeling the economic pinch.”

Source: San Fernando Valley Business Journal

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